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Vertrieb

“Too high prices ruin the business immediately; too low prices ruin business in the medium and long term. "

Michael Anfang
INCREASING VALUE ADDED IN TOURISM

“There is hardly anything in this world that someone cannot make a little worse and sell a little cheaper. And people who orientate themselves only on the price become fair prey of such machinations. It is unwise to overpay, but it's just the same. If you overpay you lose some money, that's all. Sometimes when you pay too little you lose everything because what you bought can't do the job it was bought for. The law of business forbids Get a lot of value for little money ... It doesn't work. If you take the lowest offer, you have to add something for the risk you take. But if you do, you will have enough money to pay for the better. "

John Ruskin
THE LAW OF ECONOMY

Sales strategy: win with a clear conscience

Your hotel is a company with responsibility

To enable sustainable growth, you should continuously rethink your company's value chain . In the catering and hotel industry, most of the added value takes place in the company. Very few activities can be outsourced, which is why this industry is so labor-intensive.

It is all the more important these days to take a closer look: Which activities are of strategic importance ? What efforts does the guest see? Concentrate on services that the guest will appreciate and ask yourself which special services the guest is willing to accept a higher price for.

A common goal

The increase in added value

To enable sustainable growth, you should continuously rethink your company's value chain . In the catering and hotel industry, most of the added value takes place in the company. Very few activities can be outsourced, which is why this industry is so labor-intensive.

It is all the more important these days to take a closer look: Which activities are of strategic importance ? What efforts does the guest see? Concentrate on services that the guest will appreciate and ask yourself which special services the guest is willing to accept a higher price for.

Good money for good work

Benefit from a psychological pricing policy

How much the guest is willing to spend on a hotel room depends heavily on the presentation of the hotel and the prices. You should definitely make it as easy as possible for potential customers: The logical recording of the price including all services and the request or booking must be spontaneous.

On the other hand, it is very important to call up the "right prices". The pricing is strongly related to the self-confidence of the hotelier. Ask yourself the essential questions: How well are your services being received? How much are you valued by the guest? And: Will your hotel be booked at higher prices?

We are convinced that every measure to increase prices is an investment in the future. If a noticeable improvement is achieved - and if it is only external communication - a price increase is also possible. As a hotelier, you have to let the guest feel that the higher price is justified.

With a suitable strategy in terms of sales and marketing, you will achieve the price and occupancy of your hotel that is necessary for the continued existence and further development of the company. Do not be afraid of changes - your guests will recognize and appreciate your work.

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