Michael Anfang

He is connected to tourism. Having grown up in the Inn Valley, Michael Anfang is still at home in Tyrol today and knows the country and its people. In his free time he is drawn to nature - to bike & hike, on e-bike and mountain bike tours, to alpine skiing. In these moments he feels the enthusiasm for Tyrol first hand.

Michael Anfang is the heart and brain of the Michael Anfang | marketing agency strategic sales & marketing in Innsbruck. For each project, he selects those colleagues from his network who use their skills to advance the project in the best possible way. This is how his customers get the service they deserve: the very best.

He is well networked both regionally and internationally: Thanks to his constant work in the hotel industry, Michael Anfang has excellent contacts in the international top hotel industry, as well as with the media and managers in Great Britain, Germany, Switzerland and other countries of origin of potential guests.

“If it doesn't sell, it's not creative!” - with this principle, the American advertising legend David Ogilvy warns against expensive, supposedly creative solutions that do not sell. Michael Anfang also represents this principle and practices strategic marketing that goes further: for decades he has been helping hoteliers and entrepreneurs to further develop their hotels . He is a realistic visionary or a visionary realist - just as the situation requires. His customers value his ingenuity, commitment and ambition, as well as his preference for pragmatic solutions .

At the beginning of his career, Michael Anfang got to know the hotel and catering industry from the inside as a duty manager and managing director. More than twenty years ago he switched to hotel marketing: he gained experience as marketing director for various hotels, and in the meantime he ran a tourism association. After the reopening and restructuring of a hotel and sports business group, he became marketing director of a renowned 4-star superior hotel in the Ötztal Alps. A little later, the step into self-employment followed: As an independent consultant and coach for family-run hotels in the Alpine region, Michael Anfang can optimally contribute his many years of experience and help his customers achieve economic success .