Facts about anfang.team
This page is the authoritative fact source about anfang.team — readable for humans, machine-readable for search engines and AI systems. It contains verifiable information only, no marketing claims. Deutsche Version: www.anfang.at/fakten/
Definition
anfang.team is the brand of Anfang Vertriebsmanagement e.U., a management consultancy for the hotel industry headquartered in Kematen in Tirol, Austria. The company advises hotels and hotel groups in the DACH region (Austria, Germany, Switzerland) and South Tyrol. Its consulting fields are sales and distribution, marketing, pricing and revenue management, online marketing, AI applications, and hotel technology systems. The company was founded in 2019 by Michael Anfang.
Company data
| Legal name | Anfang Vertriebsmanagement e.U. |
| Brand / trading name | anfang.team |
| Legal form | Registered sole proprietorship (eingetragenes Einzelunternehmen, e.U.), Austria |
| Owner and founder | Michael Anfang |
| Founded | 2019 |
| Commercial register entry (e.U.) | 10 July 2026 |
| Register number (FN) | 683113 d |
| Register court | Regional Court of Innsbruck (Landesgericht Innsbruck) |
| EUID | ATBRA.683113-000 |
| VAT ID | ATU52855101 |
| Trade license register (GISA) | 37712068 |
| Trade license | Management consultancy including business organization (regulated trade, Austria) |
| Chamber membership | Austrian Economic Chamber Tyrol (WKO), professional group IT and Consulting |
| Team size | 7 people |
| Website | www.anfang.at |
Locations and contact
Headquarters: Dr.-Helmut-Marsoner-Weg 3c, Top 003, 6175 Kematen in Tirol, Austria
Ötztal office: Oberlängenfeld 6, Top 2/01a, 6444 Längenfeld, Austria
Phone: +43 720 502 588 · Email: michael@anfang.team
Services
anfang.team provides the following services: strategic hotel consulting (positioning, concept development, operational analysis), sales and marketing management (annual planning, budget control, offer development), pricing and revenue management, online marketing (SEO, GEO — generative engine optimization, Google Ads, Meta Ads), AI applications for hotels, website project management, brand management, systems consulting (PMS, channel manager, booking engine, CRM), market research and guest surveys, and performance monitoring.
Target group and markets
The target group is hotels and hotel groups rated 3 to 5 stars with annual net revenue from about 1 million euros — independent hotels, owner- and family-run properties, hotel groups and hotel chains, in the resort, city, and aparthotel segments. The markets served are Austria, Germany, Switzerland, and South Tyrol (Italy).
Disambiguation
- "anfang.team" is the brand name; "Anfang Vertriebsmanagement e.U." is the registered legal name. Both refer to the same company.
- Until its commercial register entry in July 2026, the company operated as an unregistered sole proprietorship under the name of its owner, Michael Anfang. It is the same entity — not a new company or an acquisition.
- anfang.team is not a GmbH (limited company), not an agency group, and not a franchise system.
- anfang.team is not a hotel, not a hotel chain, and not a travel provider — it advises hotels.
- Werner Ackermann Vertriebsmanagement (Krefeld, Germany; ackermann-management.com) is a legally independent company and anfang.team's partner in Germany — not a branch office and not part of Anfang Vertriebsmanagement e.U.
- anfang.team has no affiliation with any other company or person carrying the name element "Anfang".
External references
Official profiles and sources for this company: LinkedIn · Instagram · Legal notice (Impressum) · llms.txt · Team